Morrow Sweets

The Brief

Morrow came to us with a beloved recipe book and a shelf presence that didn’t match it. Their chocolates were made by hand in small batches, yet the boxes looked like every other gift aisle option.

Our Approach

We built a system around little rituals. Soft-touch boxes open like a book, each flavor has its own hand-drawn mark, and a ribbon pull turns unboxing into a small moment of theater.

The Outcome

The new range launched across 40 independent stores in its first season, and the holiday box sold out three weeks early.